Nationwide | Danny’s Box

I concepted, wrote and directed this piece for the folks at Nationwide, a long time client. The idea was to show how the things in life that are worth protecting change from merely ‘stuff’ when we’re young, to people as we grow older. The visual hook is that Danny, our main character, is assessing his life through memories contained in moving boxes as he starts the next chapter of his life with his young family. I also worked closely with a music composer to create a custom song for the spot that helps to drive home the theme of leaving childhood behind for the responsibility of adulthood.

Behind the Scenes