SBC Advertising | Krazy Glue

Role

Director, Visual Concept

Deliverables

Broadcast :30, :15

This was a really fun collaboration with SBC Advertising for these broadcast spots for Krazy Glue. They had put together a crowd-sourced campaign called the Krazy Big Fix and needed a broadcast campaign to promote it. They brought in an approved voiceover script but were open to different visual approaches. We landed on this fresh, modern take that highlighted all the different objects that might be fixed with the product. I still love the look of this spot.