Lower.com | Future Laura

Lower.com was looking to increase public awareness of their offerings and reached out to Spacejunk to develop and concept a series of comedic spots highlighting the variety of ways in which they help people become homeowners.

We concepted a number of different approaches before landing on this idea of someone conversing with their future self.

I wrote a number of scripts and these were eventually whittled down to :30 versions which became the final campaign.

As always I directed this in conjunction with the team at Spacejunk and co-directed these with my creative partner, Brent Jackson.

We also recently won a Silver ADDY for this campaign.