Nationwide | Expect More

Nationwide was looking for a video to promote their new campaign for their commercial lines business and needed something that would get their sales team excited as well as live on their business insurance web page.

I was tasked with creating a custom concept that both laddered up to their print campaign and could stand on its own as a sort of hype video.

I started with the idea of showcasing the world of small business that independent agents engaged with everyday, expressing their fast-paced lifestyle with a shoot and edit style that incorporated unique, highly-dynamic camera moves and transitions.

Our story then transitions to the agents themselves, eventually placing them in the small business environment, with the power of Nationwide behind them.