Protective Insurance | Digital Sales Tools

Role

Creative Director, Writer, Director

Deliverables

Longform x 2

Although fairly straightforward on the surface, I really enjoyed writing and directing these videos. It was a challenge to try to fit the client’s value propositions into dialogue that didn’t feel canned or unnatural. I worked hard to write it in a way that an actor could work with and then I was blessed with fantastic on-set talent that pulled it all off flawlessly. Visually, these videos are simple, but again, I enjoyed the novelty of crafting scenes that were entirely driven by dialogue.