Vitamix | Rally Video

My clients at Vitamix needed a video that told their corporate brand story. Their message needed to resonate with their global brand partners and had to speak to their mission of ‘making the world a better place.’ After meeting with their team and considering the many messages and audiences they needed to reach in a video that had to retain a short run-time, I put together a narrative road map and treatment that allowed us to tell their story in a compelling, yet efficient manner. The video above is the two-minute cut of the final piece. I included a slightly longer version below as well.

Longform Edit

A simple narrative structure allowed us to organize a multi-faceted story in a succinct period of time. I included some key elements of my treatment below.